Dreemz: Scaling Dreams with AWS & Profisea’s DevOps Expertise

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About the Customer

Dreemz is an innovative Israeli startup that developed a unique social platform designed to help people turn their dreams into reality. The app allows users to share aspirations — personal, professional, or creative — and connect with a supportive community that provides guidance, encouragement, and even resources to achieve those goals.

Dreemz has rapidly gained traction in Israel, ranking among the country’s emerging social apps, and continues to expand its reach. With AI-driven recommendations, gamified goal-setting, and a TikTok-like video experience, Dreemz is creating a global movement where personal growth becomes a shared journey.

The Challenge

As its user base grew and demand for AI-powered features increased, Dreemz needed a cloud infrastructure that could scale globally, remain secure, and support rapid innovation.

The existing setup relied on AWS EC2, PostgreSQL, and S3, managed manually without automated processes. This limited scalability, slowed release cycles, and introduced security risks.

Key challenges included:

• Migrating from EC2 to a modern, Kubernetes-based architecture.
• Automating deployments with CI/CD pipelines.
• Strengthening security with WAF, IAM best practices, and account segmentation.
• Integrating advanced AI capabilities (Claude AI, AWS Personalize).
• Designing a cost-optimized scaling strategy to support 1M+ users.

The Solution – Powered by Profisea

Profisea partnered with Dreemz to deliver a comprehensive DevOps as a Service engagement, addressing scalability, automation, and security through AWS best practices.

Networking & Security

• Hardened EC2 instances with restricted SSH access.
• Implemented AWS WAF for enhanced protection.
• Segregated AWS accounts into Dev, Stage, and Prod environments.

Kubernetes Migration

• Migrated infrastructure to Amazon EKS for scalability and efficiency.
• Configured autoscaling for dynamic resource optimization.
• Deployed monitoring and logging for full observability.

CI/CD Automation

• Automated mobile app deployments.
• Implemented CI/CD pipelines for backend services using GitHub Actions, Docker, and ECR.

AI & Data Enhancements

• Integrated AWS Personalize for intelligent recommendations.
• Deployed AWS Bedrock (Claude AI) to power AI-enhanced services.
• Enabled semantic search with AWS OpenSearch.

Scalability & FinOps

• Developed a scaling strategy to support 1M+ users.
• Implemented AWS cost optimization for efficient resource utilization.

The Results

• Enhanced user experience with AI-driven personalization.
• Accelerated release cycles enabled by full CI/CD automation.
• Strengthened security through WAF, IAM segmentation, and AWS best practices.
• Future-proof scalability supporting millions of users worldwide.
• Optimized cloud costs with FinOps methodologies and AWS resource efficiency.

With Profisea’s expertise, Dreemz now operates on a robust, flexible cloud foundation that enables continuous growth, rapid innovation, and global expansion.

Why Dreemz + Profisea?

At Profisea, we are proud to partner with Dreemz in transforming a bold vision into reality. By combining a groundbreaking platform with world-class cloud architecture, Dreemz is positioned not just to grow, but to lead the market with a scalable, secure, and inspiring digital experience.